6 Quotes & Sayings By Don Norman

Don Norman is a professor at the University of California, San Diego, specializing in the design of user interfaces. His research interests include cognitive science, human–computer interaction, and user experience design. He is a member of the High Performance Group at the Psychology Department, UC San Diego. In 2005 he was named one of Time Magazine’s 100 most influential people in the world Read more

He holds a bachelor’s degree in computer science from Stanford University and a Ph.D. in psychology from Northwestern University. He has been honored by many institutions and organizations for his work in human–computer interaction and information design: Norman also received an honorary doctorate from the University of Technology in Sydney (2005).

A stupid question asks about things so fundamental that everyone...
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A stupid question asks about things so fundamental that everyone assumes the answer is obvious. Don Norman
Don't follow blindly; focus on strengths, not weaknesses
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Don't follow blindly; focus on strengths, not weaknesses Don Norman
In hindsight, events seem logical
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In hindsight, events seem logical Don Norman
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One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem. Don Norman
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Does the fact that I can no longer remember my own phone number indicate my growing feebleness? No, on the contrary, it unleashes the mind from the petty tyranny of tending to the trivial and allows it to concentrate on the important and the critical. Don Norman